ZIP Proposal – Logos and Design

How might an organization incorporate images as a medium to symbolize their tenets and products?

 

Many people say a picture is worth a thousand words. That is why, during ZIP this year, I would like to learn how companies incorporate images as a medium to portray themselves. An early form of this question first came to my mind while using Skype and Discord with my friends. On these programs, many people have a ‘profile picture’ that they use throughout most of their time on the application. Whenever a friend changes that icon, it would feel strange and unfamiliar. That is when I realized these pictures were acting as a label for the box that was my experiences with a certain person. The picture represented and embodied the interactions we have had, acting as a sort of logo to that friend. I didn’t put much thought into it at the time; however, I thought it was a great question, that I’ve always had, to explore using ZIP as a motivation.

Currently, I do not have much knowledge on designing logos; I have done minor things before, but nothing to the extent of calling myself knowledgeable on the subject. However, I do have skills that can help me approach the question. Being able to research effectively, learn independently, and conduct interviews will help me throughout the research portion of this learning experience. Additionally, I am well apt to draw simple things and have learned how to use Photoshop during IN-DEPTH and Digital Media 10 & 11 which help when it comes to apply the things I learn. Like most people, I have also seen many logos over the span of my life; I understand how a picture can bring forth a thousand words.

By the end of ZIP, I would hope to have gained a reasonable understanding of what designers do to transform a doodle into the face of experiences a company or product has made. I would also like to learn how I can apply these techniques myself and use them in simple things such as my profile picture in different social medias. And finally, I would like to improve my capabilities of drawing simple designs that can relay many more ideas than words can achieve alone.

There are many people that I can approach when researching this question. Friends, family, peers, seniors, all most certainly have seen a logo before and may have some insight. Additionally, I could also seek out to graphic design teachers at our school or even to the parents who may have done some work in the field. I know my father has done some design for his business and may be able to guide me through his thought process when he created his logo. It would also be convenient if I was able to find an alumnus that did research on a similar topic; previous TALONS students that took design as their IN-DEPTH or as a school course may have had a similar question.

Because the internet is so wonderful, most of my research will likely be done online. There are many things I would think to search and learn from. These resources can be anything from articles, informative videos, critics, research papers, to graphic design communities online. I imagine this type of research would be simple because of the sheer amount of information and history there is to art and design. Websites such as Skillshare may also prove to be helpful as they provide a great library of information where professionals can share what they have learned through experience. However, although there is this great sea of information I can dig into, the vastness of the knowledge may make it difficult to find the most important pieces of it.

At the end of this inquiry exploration, I plan to demonstrate the fruits of my learning by having the visitor experience the process that I went through during this year’s ZIP. Nobody wants to listen to a 5-minute lecture about a topic that may not interest them; the best way to share my learning will be to get the audience invested in the question as much as I have. First, I will share some popular logos, such as Coca Cola, or Disney, and spark a question in the minds of the viewers: how does this logo describe so much without words, and how can I identify it so quickly? Sharing the learning process would be much easier and interesting for the observer from then on. Next, I will show the guest the designs I have created and share how they exercise different techniques. Hopefully this series of events will get the audience to inquire and understand the topic the same way that I have.

January:

Sun Mon Tues Wed Thurs Fri Sat
1

 

Finish Proposal

2

 

Work on Rubric

3

 

Work on Rubric

4

 

Finish Rubric

5

 

Begin Research

6

 

Begin Research

7

 

Research

8

 

Research

9

 

Research

10

 

Research

11

 

Research

12

 

Research

13

 

Create and

Apply learning

14

 

Create and

Apply learning

15

 

Create and

Apply learning

16

 

Create and

Apply learning

17

 

Create and

Apply learning

18

 

Create and

Apply learning

19

 

Create and

Apply learning

20

 

Create and

Apply learning

21

 

Create and

Apply learning

22

 

Create and

Apply learning

23

 

Create and

Apply learning

24

 

Prepare for presentation

25

 

Prepare for presentation

26

 

Final touches for presentation

27

 

Catch up on anything necessary

28

 

*PRESENT*

29

 

*PRESENT*

30

 

FINSIHED!


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