Record a journal entry of how you used one of our in-class focus blocks. What did you accomplish during this time? What did you struggle with? What might be your next step in you next focus block? Set a goal.
During our first two focus classes, I have begun my research. Because I had finished my ZIP proposal before the end of the break, I had a lot of time to work with during these blocks. On the first day, I started my work by finishing the draft for my rubric; I decided that setting a goal before doing anything was very important because it would set a destination. When I finished my draft, I then began to conduct my research. At first, I had trouble finding useful/insightful sources, but, after rethinking and rewording my searches, I was able to find a few great blog/article posts detailing the process most designers go through when designing a new graphic. After noting the most significant points, I attempted to find articles related to why we link experiences to images. Although I spent quite some time looking, I struggled to find anything with those keywords. I thought for a while, and I realized that I should broaden my research then synthesize the data. This would result in more information to work with, along with my own insights I may develop during more research. I aim to complete 3 additional pages of notes by the end of Jan.9th and finish my research altogether – another 3 pages – by the end of Jan.10th.
Notes that I took that some may find interesting:
Principles of Great Logo Design:
- Flexible, clean, and simple designs make for an easily recognizable design
- Distracting or confusing designs are easily ignored or overlooked
- People should get the general idea in mere seconds
- Quickly recognizable
- Meaningful, communicates an idea
- Remains as a good design after time
- Does it communicate the same or a similar message as it did 10 years ago?
- Will it last 10,20, or 30 years?
- Does it work across different sizes, mediums, and contexts?
- Simple to incorporate and use
- Resonates with target audience
- Related to topic
Logos go through many iterations
- Brainstorm – spit out a plethora of designs, good and bad
- Selection – identify the desirable traits
- Amalgamation – combine desirable designs
- Selection – choose the most desirable designs
- Refinement – improve the design further