final zip blogpost

My inquiry question asks how an organization might incorporate images as a medium to symbolize their tenets and products. I was initially drawn to this question because I was curious why images seemed to communicate and invoke certain ideas without myself ever realizing. Images set a mood without telling me; I simply understood. My intentions were to figure out why this might have been. The question today is more accurate to how text and images are altered to symbolize and invoke certain ideas.

During this process, I have become better at putting my thoughts into words. I struggled on many of my DOL’s because I didn’t know how to translate my thoughts/experiences into words. However, I have improved, slightly, and developed some personal methods on how to start paragraphs and sentences. Additionally, I have learned how I can use images and texts to attract attention and subtly trigger moods and emotions using colours and shapes. Both skills are important to school, starting sentences and paragraphs are especially useful in all classes. Using colours and images effectively may not seem as important; however, this skill may be immensely influential during presentations and lessons of any variety.

Over time, my answer to this question has been changing little by little. In conclusion, texts and images can be altered to symbolize certain things because of the ideas that are hardwired into our minds by our culture, society, and human nature. For example, this image (https://visme.co/blog/wp-content/uploads/2015/10/composition.jpg) wouldn’t hold meaning if society didn’t tell us what a wine glass is, what a fork is, and what they mean together. When looking at this image, many people don’t think about the deeper meaning, but their brain processes it unconsciously. Our brain identifies these familiar objects and relates experiences to them, symbolism is very powerful. Additionally, colour can be used to conjure feelings and ideas, and this is because of how humans have evolved. Colour vision has played an important part in identifying foods and plants. Because of this, colours like red, yellow, and orange (common colours of fruits and berries) feel bold and pop out. This can be used subtly to manipulate images and texts. For anyone interested, the first three paragraphs are pretty interesting (https://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-pictures-how-we-can-use-images-to-promote-and-communicate-science/).

My artefacts demonstrate my work because I have incorporated my learning to create texts that cause the observer to feel a certain way. I have created these images using the things I have learned, trying to incorporate as techniques as I could. Something like this:

happy

Here are the curricular competencies that I have chosen and how I think they relate to the artefact above:

  • Recognize how language constructs personal, social,and cultural identity
    • Recognizing how language constructs identity, I have tried to take parts of an identity someone may label as ‘happy’ and used those things to bring forth that emotion.
  • Apply appropriate strategies to comprehend written, oral, visual, and multimodal texts
    • Many strategies can be used to comprehend this image. First, the blue background is used to bring the pink and yellow forward. Additionally, I have used flowers as a symbol of happiness and calm. And finally, I have taken advantage of flares (the red swirls) to create a path for the eyes to follow.
  • Recognize and appreciatehow different features, forms, and genres of texts reflect different purposes, audiences, and messages
    • This picture would be most effective to a general audience. People interpret ideas differently, and although many would find this image to be bright and cheery, some may find it unenjoyable, perhaps due to a bad experience or memory. Therefore, this image would likely deliver a similar message to everybody.

 

Cool Citations:

https://blog.hubspot.com/marketing/creating-logos-design-process

  • This website gave me a brief understanding of the process logo designers go through when designing a logo. It also gave me a brief idea of what I could do to plan and make my final artefact.

https://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-pictures-how-we-can-use-images-to-promote-and-communicate-science/

  • This website explains why images are effective and how they can be used in articles, blogs, presentations, videos, etc… to catch a viewer’s attention.

https://en.wikipedia.org/wiki/Evolution_of_color_vision

  • I used this website to get a brief understanding of colour vision, and how/why we have developed it.

http://www.fromdreamstolifestyle.com/why-a-picture-is-worth-a-thousand-words/

  • This website explains how an images can be put onto different mediums to grab someone’s attention.

https://visme.co/blog/visual-advertising-techniques/

  • This website lists some common techniques that organizations and companies use to advertise themselves and their products to the public using visual methods.

https://visme.co/blog/color-psychology-in-marketing-the-ultimate-guide/

  • This website gave me an understanding of how colours can be manipulated in ads, presentations, posters, and much more to create certain moods and emotions.

https://digital-photography-school.com/adding-emotion-and-feeling-to-photographs/

  • This article gave me an idea of how images have emotions in them. Talks a little about symbolism and how different individuals may interpret pictures differently, and also how identical images may have varying success depending on timing.

https://examples.yourdictionary.com/examples-of-symbolism.html

  • This website gives simple examples of symbolism and how they can be applied in different mediums.

https://twistedsifter.com/2011/08/20-clever-logos-with-hidden-symbolism/

  • This article gives examples of logos with symbolism. I understood what simple, yet genius, designs could accomplish through this source.

https://www.designhill.com/design-blog/mcdonalds-iconic-logo-story-evolution/

  • I learned the story of how a great logo was made. Additionally, I learned that images without any initial meaning can be given meaning with more ease.

https://www.spellbrand.com/top-10-simple-logos-yet-effective-logos

  • This website gives more examples of effective logos that are famous and simple.

https://www.youtube.com/watch?v=lOEqzt36JEM

  • A video about how an image can be given meaning, and how different audiences may not understand certain ideas.

http://divvyonline.com/using-color-psychology-in-advertising-20141029

  • Another website I used to research how colour is used in advertising and its result.

https://99designs.ca/blog/tips/how-color-impacts-emotions-and-behaviors/

  • A website that explains how colours can impact our emotions and behaviours. Talks about the effects of the individual colours and what emotions they can trigger.

 

After this inquiry, I have gained one big question: how is symbolism used across different mediums? Is there a single medium that is predominantly more effective? This question excites me because I have learned about symbolism in texts (during class) and images (during ZIP). I am curious to see what other mediums there could be, and how effective symbolism would be in each of them. I may find out in class, or I may find that people have different opinions on the matter.

 

This concludes my ZIP 2019


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